As Sudan burns, the NBA’s embrace of the UAE shows how sport enables atrocity

Dec 13, 2025 - 10:00
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As Sudan burns, the NBA’s embrace of the UAE shows how sport enables atrocity

While UAE-backed forces are accused of mass killings in Sudan, the NBA is deepening its partnership with the controversial Gulf state. This is what sportswashing looks like

As paramilitary fighters from the brutal Rapid Support Forces (RSF) overran the largest city in western Sudan – carrying out mass executions, rapes and ethnic cleansing with weapons supplied by the United Arab Emirates – the NBA’s annual in-season tournament, the Emirates NBA Cup, tipped off on Halloween night, proudly sponsored by the very same Gulf state.

The tournament is the most visible example of the NBA’s expanding partnership with the UAE – a partnership that includes annual preseason games in Abu Dhabi, a lucrative sponsorship deal with Emirates airlines, and plans for a new NBA Global Academy at NYU’s Abu Dhabi campus. Continue reading...

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