Premier League's £750m new advertising proposal met with resistance from the 'Big Six' - with clubs wary US-adopted model won't be beneficial and cause a conflict of interests with other team sponsors

Feb 17, 2026 - 19:00
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Premier League's £750m new advertising proposal met with resistance from the 'Big Six' - with clubs wary US-adopted model won't be beneficial and cause a conflict of interests with other team sponsors
EXCLUSIVE: A Premier League proposal to centralise perimeter advertising sales - which they claim could net an extra £750m a year - has met with a frosty reception from some of its top clubs.

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