Six Nations on TV goes American! ITV announces plans to show MID-MATCH adverts for first time - risking fan fury

Feb 4, 2026 - 11:15
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Six Nations on TV goes American! ITV announces plans to show MID-MATCH adverts for first time - risking fan fury
MIKE KEEGAN: The broadcaster, which kicks off its coverage tomorrow, will plug products twice in each half of the historic tournament in what is being viewed as a UK industry first.

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