The Buffalo Bills are entering a new era and are adding a new alternate uniform to their slate.
2026 will be the first season in their state-of-the-art $2.2bn stadium, just a stone’s throw away from their old Highmark home.
Not only have they got a new home, they have a new head coach in Joe Brady, following Sean McDermott’s departure at the end of 2025.
There is plenty of anticipation already around their home opener, which comes in Week 2 with a high profile visit of Detroit – but while the vibes in Buffalo have been good – things have taken a turn.
On Monday, the franchise revealed their “Nickel City” alternate uniforms with multiple social media posts.
The jersey and pants are both grey, with the team’s colours: red, white and blue used for the players numbers.
The blue “Charge Helmet” is arguably the most eye catching feature of their new digs, with oversized cutout of the team’s logo − namely the horn and eye and the stripe.
The phrase “Go Bills” is placed in the inside collar of the jersey.
“The design is a tribute to the strength, grit and authenticity of Western New York’s hard-working people throughout history,” the Bills said in a statement.
“Visual inspiration came from the steel mills, grain elevators and rail yards, which are foundational to the city’s place in history.
“It’s also a celebration of the blue-collar men and women who built the team’s new home, Highmark Stadium.”
Fans of the franchise are certainly not impressed with the new look.
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“Not a fan. The helmet needs to be trashed in a landfill, never to be shown again, awful,” one said.
“This is the worst uniform I have ever seen,” a second added.
“These look like the stock uniforms you can use in Madden when building your own team, hideous,” a third commented.
“This might just be the worst uniform look in Bills history, and yes I remember the 2000s,” a fourth said.
“Arguably the worst jersey of all time. One of the most boring, unimaginative bland alternates ever,” a fifth concluded.
In 2025, the NFL adjusted it’s limit on how many times a team can wear it’s throwback or alternate jerseys to four (up from three).
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Given the overwhelming wave of fan backlash surrounding the reveal, the team’s might think twice about using them in their full slate.
Whether Brady’s squad can win over the skeptics by racking up victories in the new look remains to be seen.
But as Buffalo prepares to kick off a fresh chapter in their new home, Bills Mafia has already made its verdict on their alternate uniforms abundantly clear.
Josh Allen and his teammates kick off training camp on Wednesday with the countdown on to their Week 1 game in Houston – a heavyweight looking matchup between two AFC contenders.
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