Dana White has furiously lashed out at his own production team after they misnamed Shakur Stevenson on the UFC 329 broadcast.
White announced the signing of pound-for-pound superstar Stevenson to his Zuffa Boxing promotion this weekend.
And the Newark wizard was sat cageside at Conor McGregor’s comeback defeat to Max Holloway at UFC 329 in Las Vegas.
But on the UFC broadcast, it was a disaster for White’s new man as he suffered with mistaken identity.
As he waved and was shown on camera on the live broadcast, the label read: “Jalen Williams, Oklahoma City Thunder Guard, 2025 NBA Champion.”
Of course he was not Williams, and the error has become quite common on UFC broadcasts in recent years.
That is according to the promotion’s president White, who was absolutely furious with the blunder.
He went on an explosive rant at the post-fight press conference, criticising the production’s error.
“I tell you all the time — my production team, we just did the White House,” he shouted.
“We built a f***ing arena on the South Lawn of the White House, and it was the greatest f***ing thing in the world to be there and to watch it on TV.
“I just paid Shakur Stevenson a s***load of money, and for some reason, we can’t figure this celebrity s*** out.
“They put him up as an ‘OKC’ NBA player. Are you f***ing kidding me? I mean, it’s just absolutely crazy.
“We are the absolute worst to ever do the celebrity thing. I just had this debate with my guys while I was screaming at everybody back there, and they said, ‘No, soccer’s worse.
“Soccer shows the people, and they don’t put up any graphics. Oh, no. We put up f***ing graphics and put the wrong guy’s name on it. We win. We are the worst ever to f***ing do it.”
White is not happy, and he won’t be helped by the fact that boxing icon Terence Crawford was previously mistaken for rapper Kendrick Lamar in 2024.
Stevenson signs with White
But for the UFC kingpin, he will look to see the positives after signing a genuine superstar in Stevenson for his boxing brand.
The four-weight world champion is looking for some huge fights under the banner, including a potential monster all-American clash with Devin Haney.
And he insisted he wants all the big names he can get, and has vowed to beat them all.
UFC Meta Rankings
The UFC ranking system is ever-evolving and is now more different than ever.
Right up until the summer of 2026, the UFC used its official rankings based on media votes.
However, as of June 22, 2026, the UFC began transitioning away from the traditional media panel to new AI-based rankings in partnership with Mark Zuckerberg’s Meta.
The new rankings will be automatically calculated and updated every Monday following official events.
And talkSPORT.com have made it easy for MMA fans to stay up to date with the new system through a full and regularly updated UFC Meta Rankings list, including stars from the heavyweight and lightweight divisions.
“Line them up, one by one, and I’ll beat all the top guys once I get them in front of me,” Stevenson said.
“With Zuffa Boxing, I’m going to go after the biggest fights in the sport.
“I will become the number one pound-for-pound fighter in the world.”
