The era of “randomly scheduled” bilateral series “has to come to an end,” but the much-debated ODI format can continue to survive and thrive with its place “inextricably” linked to the World Cup, ICC CEO Sanjog Gupta has said.
“The era of randomly scheduled bilateral series has to come to an end, because countries will not be able to sustain cricket without context, culture, competition and competitiveness, which require significant investment of resources, both financial and non-financial,” Gupta, who took over as ICC CEO in July last year, told PTI.
“It’s important to stay focused on the four levers which drive attention and affiliation – context, culture, competition and competitiveness – and ODIs can continue not just to survive, but thrive.
“There is a place for the format in the product portfolio, which is inextricably linked to men’s and women’s World Cups. We need to look at what we want the format to stand for and how we want it to evolve, including the expanse of participation.”
The 2027 World Cup will be the first ICC event of the next FTP (2027-2031) cycle, which governs bilateral international series between member boards and which is set to be finalised at the ICC’s meetings in Hong Kong later this year. The current men’s FTP runs until April 2027 and the next phase will also bring with it a new cycle of media rights.
“When T20 first started, people were saying it’s going to put pressure on Test cricket amazingly it hasn’t,” Rhodes said at an event in Mumbai on Tuesday. “Sure, some of the Test cricket looks like T20 at times, there’s some aggressive batting and bowling, but for me it was always understanding that 50-over cricket might be the one format that might be in trouble in the years ahead.
“We’re really fortunate that what 50-overs cricket has is you’ve got really passionate fans who support their team no matter what format. At this stage, I think there will be fewer and fewer bilateral series where there’s a lot of 50-over cricket in the bilateral series. But it’s very difficult to think of cricket without the 50-over version.”
