Lululemon and Fanatics on Friday announced a partnership with Major League Baseball to launch a brand-new premium fan apparel collection.
The collection will feature performance and lifestyle items across men’s and women’s apparel and accessories for all 30 clubs.
“We’re thrilled to deepen our partnership with lululemon, extending their iconic, elevated product line to the passionate fanbases of all 30 MLB teams,” said Sam Archibald, chief merchandising officer of Fanatics Commerce. “As we continue to invest in growing our women’s business, lululemon is a key strategic partner. Together, we’re expanding an elevated assortment that gives more ways to express their team pride on gameday and every day.”
The product lineup includes classic lululemon fan favorites like the Scuba Hoodie, Define Jacket and the Everywhere Belt Bag.
Fans can shop the new collection on MLBShop.com, Fanatics.com and at select stadium retail stores.
“At lululemon, we’re passionate about creating incredible product and supporting our communities,” said Carla Anderson, senior vice president and general manager of North America, lululemon. “That’s why we’re excited to partner with Major League Baseball and Fanatics to create a unique opportunity to connect, sweat, and celebrate the power of community.”
Yankees first baseman Ben Rice and his girlfriend, Sara Falkson, also showcased products from the all-new collection as a part of the partnership’s creative campaign.
