Prediction Markets Are Betting On A Grim Future

Jan 28, 2026 - 00:00
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Prediction Markets Are Betting On A Grim Future

During last summer's NBA Finals, a fully AI-generated commercial featuring people in man-on-the-street interviews yelling towards the camera about all the things they were going to bet on (football games, the price of eggs, hurricanes, alien visitations) introduced the world to Kalshi. Tagline: "The world’s gone mad, trade on it." The ad was made by “AI filmmaker” PJ Ace, who wrote a brief outline of the concept and then had ChatGPT convert it into a more detailed prompt which he then fed into Google’s VEO 3 video generator:

The decision to rely on generative AI wasn’t about saving money—Kalshi is and was extremely well capitalized—but about flaunting a certain kind of trollish, accelerationist posture intended to locate their target audience—people on social media who are very certain about their ability to predict the future.

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